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2023 CHINESE NEW YEAR
STORE DECOR
VISUAL MERCHANDISING

Image by Aastha Shetty/CBC

Chinese New Year holds great importance in Asian culture, and the clients desired a modern, youthful design that still honored Chinese traditions. With the Year of the Rabbit approaching, rabbits are the main theme for the collection. To emphasize the essence of the Chinese New Year, the design features windmills, which are symbols of good luck in Chinese culture. Spinning them is believed to bring good fortune.
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