DerChef is an emerging luxury appliance brand in North America. This project divided into corporate video production, web design, and advertising materials. In video production, I collaborate with multidisciplinary teams, taking on a role that extends beyond visual design. I actively participate in storyboarding, directing the style, and ensuring seamless collaboration. For web design, I create an appealing and user-friendly interface featuring a fully functional online store. Through the crafting of impactful collateral such as brochures, product renderings, pull-up banners, and digital ads, I strategically utilize dark tones to enhance the brand's visual identity and resonate with the target audience. This comprehensive approach effectively communicates DerChef's message, establishes its modern luxury image, and contributes to its overall success.